ASPN

Action-Sports Service Provider Network

Flat Fitty/Lavish Headwear engage CBRE

Flat Fitty/Lavish Headwear recentlysigned a letter of engagement with Doug Works of CB Richard Ellis (CBRE) to assist in securing U.S. real estate for domestic expansion. The company is currently investigating domestic production options across the country. For the entire story click on: http://business.transworld.net/53733/news/flat-fitty-partners-with-cb-richard-ellis-for-us-expansion/

Flat Fitty Contracts Sheppard Mullin Legal Firm

Flat Fitty Headwear has signed a contract with Sheppard, Mullin, Richter & Hampton LLP, to provide legal council on the company’s international business needs and structuring the brand’s corporate identity, according to a company statement recently released:

http://business.transworld.net/52920/news/flat-fitty-contracts-sheppard-mullin-legal-firm/

Members of ASPN attended 2nd Annual Skateboarding Hall of Fame Induction and Fundraiser

On Saturday evening, the majority of the members of ASPN including Michael Orlando, Orion Barca, Doug Works, Monica Staniec, Glenn Brumage, Jim Watson, and Marie Case attended the 2nd Annual Skateboarding Hall of Fame Induction and Fundraiser.  This years inductees included Torger Johnson, Patty McGee, Stacy Peralta, Steve Caballero, Eric Koston, and Bob Burnquist.  In addition to the Skateboarding Hall of Fame Inductions, this outstanding industry event featured a silent and live auction, which raised money for the Go Skateboarding Foundation.  ASPN members bid and won several of the auction items.  If you have an opportunity to attend this worthwhile event next year, do it.  You will be glad that you did.

Malakye Industrial Profile of Commercial Real Estate Advisor Doug Works

Click on this link to view an interesting and informative interview that Malakye posted on their site a number of weeks ago with Doug Works, First Vice President at CBRE, life long skateboarder, Project Mercy volunteer, and ASPN founding member:

http://www.malakye.com/asp/front/CMSPage.asp?TYP_ID=1&ID=3248

Surfing China and 2nd annual China Action Sports Expo

Click on this link to view a short video about Surfing in China:

http://www.youtube.com/watch?v=4wA70hC60-4

Click on this link to read about the second annual China Action Sports Expo and Surfing China Festival, held by Wabsono International:

http://business.transworld.net/50100/features/iasc-vp-glenn-brumage-discusses-china-retail-summit/

For more information on China Action Sports Expo and Surfing China Festival, development and branding of action sports in China or Wabsono International, contact Glenn at 949-274-8467 or gbrumage@cox.net

Does Green Translate Into Green?

Does going green translate into greenbacks you ask?  Well, based on our recent retail survey, 68% of the retailers think so as they are selling environmentally-conscious products in their stores.

While we don’t have a crystal ball or even an 8 Ball to shake for an answer for that matter, we do have research, so Board-Trac not only decided to ask retailers a few questions to gather some insights into their thinking on carrying green products. We also decided to ask the same questions to skateboarders (See related article in this newsletter).

Question 1: Does Knowing That A Brand Is Environmentally-Conscious And Offers “Green” Products Influence Your Buying Decisions?

Retailers: Forty-two percent (42.2%) of the retailers said they believe that knowing a brand offers environmentally-conscious products would influence their customer’s decision to buy a product. 

Skateboarders: When the same question was presented to skateboarders, 52.3% said that knowing a brand offers environmentally-conscious products would influence their decision to buy that product.

However, among retailers, 38.6% didn’t believe it would influence their customer’s decision, while only 27.4% believed it would not influence their decision.

Question 2: Are You Willing To Pay More For Environmentally Friendly Products?

Retailers: According to 44.1% of the retailers, they believe their customers are willing to pay more for environmentally-friendly products. 

Skateboarders: And, it would appear that skateboarders agree, as only 42.6% said they would be willing to pay more.

Question 3: If You Were Comparing Two Items, Shoes For Example, And They Were Identical In Every Way, Except One Was Environmentally-Friendly And The Other Was Not, Would You Be Willing To Spend More For The Environmentally-Friendly Product?

Retailers: Slightly less than half (48.2%) of the retailers believe that given identical products their customers would be willing to pay more.

Skateboarders: When the same question was posed to skateboarders and asked if they would be willing to pay more, a little more than half (51.3%) said yes.

—Board-Trac

ASPN’s newest members Marie Case and Angelo Ponzi of Board-Trac, Inc. just released the 2010 Annual Consumer Skateboarding and its Skateboarding Size of Market Reports

ASPN’s newest members Marie Case and Angelo Ponzi of Board-Trac, Inc. recently released the 2010 Annual Consumer Skateboarding and its Skateboarding Size of Market Reports, which look at skate’s top/favorite brands, shopping and spending habits, influence of green products on buying decisions, core sport and cross-over sport participation, as well as influences on hardgoods and softgoods buying decisions, and lifestyle.

Here are some of the highlights:

• Girl, Independent and Spitfire are the top deck, truck and wheel brands.

• Sector 9 is the favorite longboard brand.

• The favorite purchase location was once again skateboard shops for hard and softgoods.

• Vans and Nike SB are the top two shoe brands – 28 other brands number of brands have 61.5% share of the market with DC, Lakai and Emerica holding top positions.

• 67.3% of the participants have purchased hardgoods online, while only 38.3% have purchased clothes, shoes or accessories. This represents a decrease in internet purchases from 2009.

• Hardgoods online purchases have increased and overall purchases online have decreased since 2009

- Among participants, 52.3% said knowing that a brand offers “green” products has an influence on their buying decisions.

According to Board-Trac:

In addition, the study addressed price points for both hard and soft goods, where purchases were made – stores, catalog or online, allocation of money spent on a variety of categories including entertainment, music and food, influences that drive brand purchasing decisions, segmentations by age and gender, media habits, music, game playing and other information designed to provide manufacturers, retailers and other organizations targeting this segment with insight into this ever-changing market.

Board-Trac has also released its Size of Market Report, which contains projected sales among frequent and infrequent participants; sales, pricing and shopping trends since 2002 through 2010 and units/sales/pricing by specific hard and softgoods.

The reports are available on Board-Trac’s Web site at http://www.board-trac.com/.