Action-Sports Service Provider Network

Month: May, 2011

ERGO moves from 3PL to 1PL

Transworld Business recently published this interesting article on their website:

Ways to approach buy-sell agreements when an associate’s health sucks!

Rated Buy Sells

The graying of the skateboard market: A look at skateboarders age 35 and Older

Check out this recent article written by Killeen Gonzalez, Yahoo contributor

According to figures previously released by Board Trac, 17% of the over nine million skateboarders in the United States are 25 years old or older. Of that 17%, 8.9% are 35 years of age of older. This change in the sport’s demographics has understandably made things a bit more complicated for those on the business side of things, especially since the sport was once considered solely for the young. Let’s take a closer look at some of the older skateboarders behind the trend.

Brand exceptionalism by Seth Godin

Seth Godin, the author of Linchpin, Purple Cow, Free Prize Inside, Tribes and most recently Poke the Box is an excellent source of marketing ideas and business strategies.

This is a recent cut and paste from his blog:

Your brand is your favorite. After all, it’s yours. You understand it, you helped build it, you’re obsessed with the nuance behind it. Your organization’s actions make sense to you, you sat in the room as they were being argued about… you might even have helped make some of the decisions.

So, your brand doesn’t do anything wrong. What it does is the best it could do under the circumstances. Someone who knew what you know would make the very same decision, because under the circumstances it was the only/best option.

Of course we should buy from you. You’re better!

When your brand starts falling behind a competitor (Dell vs. Apple, Microsoft vs. Google, Washington Mutual vs. Everyone and then Apple vs. Android, Google vs. Facebook)… you say it’s not fair, nor expected.

The problem with brand exceptionalism is that once you believe it, it’s almost impossible to innovate. Innovation involves failure, which an exceptional brand shouldn’t do, and the only reason to endure failure is to get ahead, which you don’t need to do. Because you’re exceptional.

In the battle for attention or market share, the market makes new decisions every day. And the market tends to be selfish. Often, it will pick the arrogant market leader (because the market also tends to be lazy), but upstarts and new competitors always have an incentive to change the game or the story.

Brand humility is the only response to a fast-changing and competitive marketplace. The humble brand understands that it needs to re-earn attention, re-earn loyalty and reconnect with its audience as if every day is the first day.